Description - LexFeel WOW is a 100% plant-derived, eco-conscious emollient that delivers the luxurious glide, quick absorption, and velvety finish of cyclopentasiloxane (D5), without the use of silicones. Designed as a high-performing, sustainable alternative, it offers superior spreadability, lightness, and a soft powdery afterfeel, ideal for premium haircare, skincare, sun care, and makeup formulations. This non-flammable, partially volatile emollient is palm-free, making it a conscientious choice for brands seeking clean, green, and performance-driven innovation.
Benefits -
100% plant-based replacement for cyclopentasiloxane 
Fast-spreading, lightweight emollient with high skin absorbency
Powdery, non-greasy, silicone-like afterfeel
Enhances wet and dry combing in haircare
Provides silky texture and elegant glide in serums and lotions
Ideal for dispersing pigments and inorganic UV filters
Excellent sensory match to cyclopentasiloxane in both skincare and haircare
Suitable for all applications including emulsions and anhydrous systems
Uses - 
Hair serums, conditioners, masks
Face & body creams, lotions, emulsions
Sunscreens, BB creams, makeup primers
Clean beauty and sulfate-free haircare
Application - Add to the oil phase, suitable for both hot or cold processes. Ideal as a primary emollient or sensory enhancer.
Solubility - Oil-soluble | Not water-soluble
pH Value - Stable across a pH range of 4.5 – 8.5
Usage Rate - Recommended use level: 0.5% to 5%, up to 100% as a base emollient.
How to Add to Formulation - 
Add to the oil phase during formulation.
For emulsions: heat oil phase to ~70–75°C, ensuring LexFeel WOW is fully dispersed.
Mix with water phase during emulsification, then proceed with the rest of your formula (emulsifiers, actives, preservatives, etc.).
Can also be used in anhydrous products like serums or balms.