Description - Hydroxyethyl Urea is a highly water-soluble, low-molecular-weight humectant derived from urea and 2-ethanol, known for its exceptional ability to attract and retain moisture. This premium-grade ingredient is a game-changer in advanced skin hydration, offering a soft, non-tacky finish while deeply conditioning and reinforcing the skin barrier. It enhances elasticity, promotes regeneration, and leaves the skin feeling incredibly smooth, supple, and hydrated.
Benefits - 
Deeply hydrates by binding moisture to the skin
Enhances skin smoothness without greasiness or stickiness
Promotes skin cell renewal and microcirculation
Encourages collagen & hyaluronic acid synthesis
Supports skin recovery from irritation, sunburns & eczema
Offers antibacterial & anti-inflammatory support – ideal for acne-prone skin
Uses - 
Face creams, anti-aging serums & hydrating gels
Soothing lotions, after-sun care & eczema balms
Hydrating cleansers & toners
Repairing masks and skin treatments for dry or sensitive skin
Application - Add to the heated water phase of your formulation with gentle, continuous stirring until fully dissolved. Blend thoroughly with oil phase and emulsifiers for optimal consistency. Ideal for both rinse-off and leave-on skincare.
Solubility - Water-soluble
pH Value - Effective within 5.0 – 7.0
Usage Rate - Recommended at 2% – 5% for superior moisturization and barrier support